What ChatGPT means as a search engine for your visibility
The European Commission has officially classified ChatGPT as a very large online search engine, complete with all the reporting, auditing, and transparency obligations that this status entails. As a result, a set of rules that previously applied practically only to Google and Bing now applies to OpenAI with immediate effect. For marketers, this means one thing above all: visibility in AI search now carries its own distinct weight, officially confirmed by a European regulatory authority and no longer just claimed by agencies like us.
Using ChatGPT Safely in a Business Setting
Setting up an account is quick. More difficult are the questions that follow: Which plan protects your data, where does the reliability of the system end, and what rules does your team need in everyday work?
Agentic Commerce Becomes the Standard with Shopify Spring 26
Shopify released the Spring ’26 Edition on June 17, 2026, with more than 150 updates, and one theme unequivocally leads the release: Agentic Commerce. Products will be discoverable and purchasable directly within AI assistants such as ChatGPT, Microsoft Copilot, and Gemini. The technical foundation for this is provided by an open standard that Shopify developed together with Google.
The EU AI Act and What to Expect Starting August 2, 2026
On August 2, 2026, the EU will activate the AI Act's transparency obligations. Those who operate chatbots or create content with AI will have to disclose where machines are involved from this deadline. It's therefore high time to put one's own processes to the test.
What Claude Fable 5 Means for Your Company
With Claude Fable 5, Anthropic is making a Mythos-class model accessible to everyone for the first time. After its launch, export ban, and comeback, the model has been available worldwide since July 1, 2026.
Google Ask Advisor in Day-to-Day Campaign Management
At Google Marketing Live on May 20, 2026, Google introduced a tool that fundamentally changes the daily work of ad management: Ask Advisor – an AI agent based on Gemini that merges Google Ads, Google Analytics, the Merchant Center, and the Google Marketing Platform into a single interface.
Why Multi-AI Consensus Is the Next Level in Vendor Selection
More and more people are asking ChatGPT instead of Google for the best provider. How Multi-AI Consensus Rankings Make Things More Transparent - Using Top-Bewertung.ai as an Example.
Google AI Performance Report in Search Console
Starting June 3, 2026, there will be a new section in Google Search Console: the Search Generative AI Performance Report. For the first time, it will be possible to track separately how often a website appears in AI-powered search results. Two years of flying blind – now there’s at least a cockpit window.
ChatGPT Ads: OpenAI's New Advertising Platform
On February 9, 2026, OpenAI launched paid advertising in ChatGPT – initially for US users of the Free and Go plans. Three months later, the platform is open to advertisers of all sizes. That's a big deal.
Google I/O 2026: What Marketers Need to Know Now
Yesterday, Google at I/O 2026 showed where things are headed: away from classic search, towards AI systems that act independently. For marketers, this means rethinking. And quickly.
