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KPI driven performance marketing

SEO, SEA &
Social media marketing

Services

SEO! Top rankings on Google.

Become visible! Our SEO method has already catapulted numerous companies into the top 5 on Google. We rely on smart competition and keyword analysis, high-quality backlink building and a content strategy that provides you with converting traffic from the target group that is ready to buy.

Keyword & market analysis

We analyze your market & identify relevant keywords for your SEO strategy. Special emphasis is placed on a keyword mix that ensures the right search intent & fast results. First we harvest the low-hanging fruit, then we attack the hot top keywords.
Diagram for keyword analysis with search volume for different months in a graphical representation.

Content strategy

Interesting content that helps your target group paired with SEO best practices results in success. We deliver SEO texts that Google loves - and that provide added value for your potential customers in terms of structure and content.
Graphic with a notepad, a pen and a progress indicator of 45 percent.

High quality backlink building

We find high-quality partners for your product and your industry who will recommend you to others. The digital reputation of your domain creates trust, for which Google rewards you. Our backlink strategy is special: we create an impressive domain rating with just a few recommendations - through quality instead of quantity.
Domain rating
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Domain Authority
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OnPage optimization

Google defines over 200 factors that are decisive for the ranking of your website. We know exactly which factors have a strong and which have a weak weighting. We optimize the factors on your website that have the greatest effect. From headline hierarchies and SCHEMA data to PageSpeed optimization.
Ranking factors
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Graphical representation of a computer screen with the text 'On-Page Optimization' and a blue cogwheel symbol.

Local SEO & business directories

Assert yourself against your local competition. We take care of your visibility in digital business directories, polish up your Google Business Profile and ensure consistent NAP (Name-Address-Phone) data on the web.
Green marker symbol with a tick in the middle on a white background.
Screenshot of the Google rating for CSW.AGENCY with 5 stars and 11 ratings.
Screenshot of the Google rating for CSW.AGENCY with 5 stars and 11 ratings.
Screenshot of the Google rating for CSW.AGENCY with 5 stars and 11 ratings.

SEA - Search, Display & Shopping

Search engine advertising (SEA), display advertising and shopping ads are powerful tools in digital marketing that allow you to target potential customers. We take care of setting up your campaign infrastructure and get the most out of your budget.
Screen for selecting a Google Ads account on a mobile device.
Graphical representation of a total budget with sliders and an amount of €500.
Statistics dashboard with clicks, impressions and costs for online advertising.

Keyword & market analysis

Our search and shopping ads are designed to present your products and services exactly when potential customers are actively looking for them. By combining precise text ads and visually appealing product listings, we increase the visibility of your offers in search engine results.

Display Ads

Our display advertising campaigns utilize an extensive network of partner sites to effectively showcase your brand. We create targeted and engaging ads that increase brand recognition. With targeted use of demographic data and user interests, we reach your exact target audience, maximizing the reach of your message.

Retargeting

Retargeting is an effective method of retargeting users who have already shown interest in your products or services. We use retargeting to bring these potential customers back to your site with customized ads. By analyzing user behavior, we create personalized ad campaigns that are tailored to the individual needs and previous engagement of users. This increases conversion rates and maximizes the ROI of your advertising spend.
Graphic with the word 'Retargeting' and symbols for target, user and diagram.

Crosschannel strategies

With our cross-channel strategies, we orchestrate your advertising messages across different channels and platforms to create a coherent and comprehensive user experience. By leveraging the strengths of each channel, we ensure a seamless customer journey from first awareness to conversion. We analyze data from all channels to identify synergies and understand the interactions of your target group. This allows us to continuously optimize the performance of your campaigns and place your messages where they will have the greatest impact.
Google Analytics dashboard with conversion rate and user engagement charts.

Social Media Marketing

We use push marketing to make your target group aware of your product or service. With targeted advertising campaigns based on demographic data, user interests and behavioral patterns, we increase the visibility of your brand, encourage interactions and drive tangible business results.
Four different chat windows with different colors and communication icons.

Campaign management

When building your campaigns, we focus on a data-driven approach that enables precise targeting and segmentation of your audience. We develop a comprehensive campaign architecture that aligns with your business objectives and select the most effective ad formats and placements.
Ads budget managed in 2024
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Funnel building

Building a marketing funnel is a strategic process that aims to systematically guide potential customers through the various stages of the purchase decision. We design conversion-oriented funnels based on in-depth user data and behavioral analysis. We implement targeted landing pages, email marketing sequences and retargeting measures.
Graphics on the topic of online marketing funnels with diagrams and user profiles.

Editorial planning

Consistency is the key to engaging your social media followers. Our editorial planning ensures that your content is published regularly and at the optimal time. We strategically plan your posts to achieve the highest visibility and interaction, adapting content to seasonal events, industry trends and user activity. With a well-thought-out editorial calendar, your channels remain dynamic and relevant.
Calendar view for April 2022 with planned content and schedules.
A green plant with spotted leaves in a black flower pot.
Green houseplant with spotted leaves in a black flower pot.

Linked In B2B Marketing

LinkedIn is the platform of choice for B2B marketing as it offers direct access to professionals and executives. In contrast to Facebook and Instagram, where the focus is on broader target groups and lifestyle content, LinkedIn enables targeted networking and lead generation in a professional context.
Engagement rate compared to other platforms
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Conversion rate compared to other platforms
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Ad Creatives

We place great emphasis on the development of high-quality and target group-specific advertising media. We combine creative design with compelling copywriting techniques and use the latest trends and technologies to ensure that your ads are not only aesthetically pleasing, but also platform-optimized to achieve maximum engagement rates.
Laptop with a glowing shopping cart symbol on the screen and headphones next to it.

Frequently asked questions

Find out more about performance marketing, how we work & what a collaboration with CSW.AGENCY looks like.

For us, performance marketing means aligning every marketing element with clear key performance indicators (KPIs) - be it cost-per-click, cost-per-lead or return on ad spend. We plan campaigns with measurable goals, monitor data in real time and optimize continuously. This enables us to ensure that your budget is used where it will have the greatest effect.

Traditional online marketing is often aimed at reach and brand building, while performance marketing focuses on measurable actions: Clicks, leads, sales. All measures are controlled on the basis of data. This allows us to react quickly, adjust budgets flexibly and only further develop channels that actually deliver results.

Performance marketing includes search engine optimization (SEO), search engine advertising (SEA), social media ads, affiliate marketing, email marketing, influencer campaigns and, in some cases, display and video ads. It is important that each channel contributes to defined KPIs and works in conjunction with other channels.

SEA and social ads often deliver the first measurable leads and sales after just a few days or weeks. SEO is more long-term; you should allow three to six months for noticeable progress. Our strategy combines quick wins with sustainable development so that you experience both short-term and long-term results.

We start by analyzing your goals, your market and your margins. From this, we derive realistic KPIs and propose a budget that balances opportunities and risks. During the campaign run, we dynamically adjust budgets in line with performance so that you always achieve the best ROI.

We don't see SEO and SEA as separate disciplines, but as complementary building blocks. SEA delivers quick results and insights into keywords that work; these insights are incorporated into our SEO strategy. At the same time, organic rankings ensure stable visitor flows in the long term so that SEA budgets can be used in a targeted manner.

Content is the basis: search engines need relevant content to rank your pages, and users want added value to build trust. Good content increases dwell time and the conversion rate. We combine creative storytelling with data-driven analysis to develop content that appeals - and sells.

After a free potential analysis, we discuss your goals together and define KPIs. We then create a tailor-made strategy, set up your campaigns and support ongoing optimization. In regular reports, we discuss the results, adjust budgets and make recommendations for action. Transparency and communication are particularly important to us.

Even with smaller budgets, initial tests can be carried out to compare the efficiency of different channels. For sustainable development, we recommend a minimum monthly budget that collects sufficient data and enables meaningful optimization. The specific amount depends on your industry, the competitive situation and your sales targets.

The most important key figures are ROI, ROAS (return on ad spend), CPC (cost per click), CPL (cost per lead), CPO (cost per order) and the conversion rate. We set up tracking and conversion targets properly, use A/B tests and continuously evaluate data. This allows you to see at a glance which campaigns are successful and where we need to make adjustments.

Common mistakes include sticking to ineffective keywords, target groups that are too broad, a lack of tracking or neglecting landing page optimization. Making changes too quickly without sufficient data can also damage campaigns. We use structured testing and data-driven decisions to ensure that such mistakes do not occur in the first place.

  • Digital Marketing, SEA

PPC (pay-per-click)

PPC, short for pay-per-click, is a billing model in online marketing in which advertisers pay a fee to...

  • Digital Marketing

Click-through rate

The click-through rate (CTR) is a fundamental key figure in online marketing. It describes the...

  • Digital Marketing, Webdevelopment

User-friendliness

Usability describes how easy, efficient and pleasant it is for a user to use a product, system or service.

  • Digital Marketing, Webdevelopment

Call-to-Action (CTA)

A call-to-action (CTA) is a fundamental element in digital marketing and web design. It is used to...

  • Digital Marketing, Webdevelopment

Big Data

Big data refers to immense amounts of data which, due to their volume, speed, variety and complexity, cannot be...

  • Digital Marketing, SEO

Bounce rate

The bounce rate, also known as the bounce rate, is a fundamental key figure in web analytics that...

PERFORMANCE MARKETING AT CSW

Your path to a remarkable return on investment

Project inquiry & initial meeting
The first step is a non-binding initial meeting in which we get to know you and your company and discuss your goals and opportunities.
Preliminary analysis of target groups & market
In a preliminary analysis, we find out what makes your target market and, above all, your target group tick and how your competitors react to it.
Recommendation marketing mix & offer
Based on the preliminary analysis, we recommend the channels with which you can achieve your goals most effectively and cost-efficiently.
Conception & Fulfillment
We work out your performance marketing strategy and put campaigns, visuals, targeting & tracking into practice.
Monthly reporting & performance review
Regular reporting provides information on results and budget adjustments  so that campaigns remain efficient and you always have an eye on the ROI.
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Learn more about digital marketing

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