DIGITAL GLOSSARY
Digital knowledge
- Artificial intelligence
AI grounding is a central concept in the development and application of artificial intelligence (AI)....
- Artificial intelligence, SEO
AI Overviews, originally known as Google Search Generative Experience (SGE), represents a transformative evolution of the Google Search...
- Artificial intelligence, SEO
AI Search Optimization (ASO), also known as AI search engine optimization, describes the strategic adaptation of digital content and...
- Artificial intelligence, SEO
In today's digital landscape, which is characterized by rapid technological developments, the digital...
- Digital Marketing, Webdevelopment
Usability describes how easy, efficient and pleasant it is for a user to use a product, system or service.
- Digital Marketing, SEO
The bounce rate, also known as the bounce rate, is a fundamental key figure in web analytics that...
- Digital Marketing, Webdevelopment
A call-to-action (CTA) is a fundamental element in digital marketing and web design. It is used to...
- Webdevelopment
A canonical tag, also known as a canonical link or canonical URL, is an HTML element that...
- Digital Marketing
The click-through rate (CTR) is a fundamental key figure in online marketing. It describes the...
- E-Commerce, Webdevelopment
A content management system, or CMS for short, is a software solution that enables users to manage digital content - such as...
- SEO
The content strategy is a fundamental component of any successful digital presence and of modern online...
- Digital Marketing
The conversion rate, also referred to as the conversion rate, is a key performance indicator (KPI) in the marketing...
- SEO
Conversion tracking is a central process in online marketing that enables the recording and analysis of specific user actions on...
- Digital Marketing, SEO
The Core Web Vitals are a set of user-centered metrics that Google has introduced to...
- Branding
Corporate design (CD), also known as the corporate image, is a fundamental component of strategic brand management and the...
- Branding
The Corporate Identity (CI) represents the overall image of a company and summarizes its corporate culture.
- Digital Marketing, SEO
Data analysis is a systematic process for examining, cleansing, transforming and modeling data, with the aim of...
- Artificial intelligence
Deep learning is a specialized sub-area of machine learning and is used in the development of...
- SEO
The Disavow.txt is a text file that webmasters or SEO experts can create and submit to Google,...
- Digital Marketing
Display advertising, also known as banner advertising, is an established form of online marketing in which advertising messages are...
- SEO
Domain popularity is a fundamental metric in the field of search engine optimization (SEO)....
- SEO
Duplicate content, also known as duplicate content, refers to identical or very similar text passages that are...
- Digital Marketing
E-commerce marketing encompasses all strategic and operational measures aimed at promoting online stores and digital sales channels.
- E-Commerce
E-commerce, short for electronic commerce, describes the buying and selling of goods or services as well as...
- Digital Services
Email marketing is a core component of digital marketing and direct marketing in which companies send targeted emails to...
- Artificial intelligence, SEO
Entity SEO, also known as entity optimization, is an advanced approach to search engine optimization (SEO) that goes beyond...
- SEO
A featured snippet is a highlighted excerpt from a web page that is displayed directly at the top of...
- SEO
Generative AI Optimization (GAIO) describes the strategic discipline of optimizing online content and presences for search engines and other...
- Artificial intelligence
The digital landscape of search engine optimization (SEO) is undergoing a transformation through the integration of generative artificial intelligence (AI)....
- Artificial intelligence
Generative AI (artificial intelligence), also known as GenAI, is a subfield of artificial intelligence that...
- Digital Marketing, SEA
Google Ads is the online advertising platform developed by Google that enables companies to display their ads to millions of...
- SEO
Google Analytics 4 (GA4) is the current generation of Google's analytics services and the successor to...
- Digital Services
Google Gemini is a family of multimodal, large language models (LLMs) developed by Google...
- SEO
Google PageRank is a fundamental algorithm that plays a key role in determining the relevance and authority of...
- Digital Marketing
The Google Partner Program is an initiative by Google aimed at helping advertising agencies and third-party...
- SEO
The Google Penguin update is a crucial algorithm update by the Google search engine that has been instrumental in combating...
- SEO
The Google Search Console (GSC), formerly known as Google Webmaster Tools, is a free service...
- SEA
The Google SERPs, the abbreviation for „Search Engine Result Pages“, refer to the search results pages that Google...
- SEO
Google Tag Manager (GTM) is a free tag management system (TMS) from Google that enables website operators to...
- SEO
Internal linking refers to the practice of placing hyperlinks within a single domain in order to link different...
- Digital Marketing
An internet marketing agency, often referred to as an online marketing agency or digital marketing agency, is a...
- Webdevelopment
JavaScript is a powerful, object-oriented scripting language that is primarily used for the development of dynamic and interactive content.
- SEO
Keyword density, also known as search term density or keyword density, describes the percentage ratio of the frequency...
- SEO
Keyword cannibalization describes a problem in search engine optimization (SEO) in which several pages or content...
- SEO
Keyword proximity plays an important role in the field of search engine optimization (SEO). They...
- SEA
Keyword research is a fundamental process in online marketing and especially in search engine optimization (SEO). You...
- SEO
Keyword stuffing, also known as search term accumulation, describes an outdated and harmful black hat SEO technique. It...
- SEO
noun, masculine | the keyword king, plural: the keyword kings What makes someone a keyword king? This glossary article...
- SEO
The Knowledge Graph is an advanced technology that presents information in a structured and networked way.
- Artificial intelligence
Artificial intelligence (AI) is a branch of the field of computer science and is a field in which...
- Webdevelopment
A landing page, also known as a landing page, is a specially created website that a user visits after...
- Artificial intelligence
A Large Language Model (LLM), often also referred to as a large language model, is a special class of...
- Artificial intelligence
Large Language Model Optimization (LLMO) refers to the strategic process that aims to improve the performance and...
- Digital Marketing
In marketing and sales, lead generation refers to the process of acquiring potential customers, so-called leads, with...
- SEO
In the context of search engine optimization (SEO), the term „link popularity“ describes the quantity and quality of...
- SEO
Link building is a central discipline in the field of search engine optimization (SEO). It refers to the strategic process...
- Branding
Brand positioning is an essential process in marketing in which a brand is consciously and strategically...
- Branding
Brand communication refers to the entirety of all strategically planned and operationally implemented measures with which a company...
- Branding
A brand strategy is a long-term and targeted plan that defines how a company wants to develop its brand.
- Digital Marketing
Marketing automation refers to the strategic use of specialized software and technologies to automate recurring marketing and...
- Artificial intelligence
Machine learning (ML) is a central area of artificial intelligence (AI). It enables computer systems to...
- Digital Marketing
The meta description is an HTML attribute that provides a concise summary of the content of a web page for...
- Digital Marketing
The meta title, often referred to as the title tag or page title, is a central HTML element...
- SEO
A meta search term, often referred to as a meta keyword, is a specific HTML meta tag that is used in the...
- Webdevelopment
The term „web design“ describes a fundamental strategy in web design and web development, in which...
- Webdevelopment
Mobile optimization is a fundamental process in web development and online marketing that aims to improve the...
- SEO
Natural Language Processing (NLP) is a branch of artificial intelligence (AI) that deals with the...
- E-Commerce
The Net Promoter Score (NPS) is a standardized key figure in marketing and customer experience management,...
- SEO
The „nofollow attribute“ is an important element in search engine optimization (SEO) to give search engine crawlers instructions on how to...
- SEO
Offpage optimization, often also referred to as offsite optimization, comprises all search engine optimization (SEO) measures that are carried out outside the...
- SEO
Online competition describes the entirety of market participants who offer similar products, services or content in the digital world.
- SEO
On-page optimization is a fundamental component of search engine optimization (SEO), which includes all measures that directly...
