Sistrix is an established software solution in the field of search engine optimization (SEO) and the Online marketing. Founded in Germany in 2008, the company has developed its toolbox into a standard tool for analyzing and optimizing the online visibility of websites. The platform enables users to analyze the performance of their web presence in search engines such as Google and derive targeted optimization strategies.
The Sistrix visibility index as a core metric
The central and best-known element of the Sistrix Toolbox is the so-called visibility index. This proprietary metric was developed by Sistrix to measure the organic visibility of a website. Domain in the Google search results to quantify. Since its introduction in 2008, it has been considered the gold standard for measuring success in the SEO sector.
The calculation of the visibility index is based on an extensive database containing millions of Keywords includes. Sistrix records and analyzes daily or weekly the Ranking-positions of domains for this representative keyword set. Factors such as the Search volume of the keywords and the expected click-through rate of the respective position. A higher index value correlates with a stronger and more relevant presence in the search results. The index is calculated for both desktop and Mobile search results in over 40 countries and enables detailed long-term monitoring of SEO performance.
Functionality and modules of the Sistrix Toolbox
The Sistrix Toolbox has a modular structure and offers a wide range of functions that cover various areas of search engine optimization and digital marketing. The main modules include:
- SEO module: This is the core of the toolbox and offers extensive functions for keyword research, Competitor analysis and to monitor your own rankings.
- Left module: Enables a detailed Backlink analysis, to evaluate the link structure of a website, high-quality Links and recognize potential risks from harmful links.
- Ads module: Used to analyze and optimize paid search campaigns (SEA) and to monitor competitors in the field of Google Ads.
- Social module: Provides insights into the performance and reach of a brand in social networks.
- Optimizer module: Assists with the technical Onpage optimization and the Content optimization. It identifies technical weaknesses such as faulty links, forwarding loops or missing Meta tags and helps to improve the content.
Sistrix is used by SEO professionals, Digital Marketing Agencies, content creators and Brand Managers especially in European markets. It enables the identification of keyword gaps, the analysis of competitive strategies and the evaluation of the influence of Google algorithm updates on your own domain. The cost of use starts at around 99 euros per month, with a free visibility check available for each domain.
