LinkedIn Launches Creator Marketplace for B2B Brands

LinkedIn opens two new doors for B2B advertisers with the Creator Marketplace and BrandWorks. Both tools aim to bridge the gap between brand messaging and genuine credibility.

Google Ask Advisor in Day-to-Day Campaign Management

At Google Marketing Live on May 20, 2026, Google introduced a tool that fundamentally changes the daily work of ad management: Ask Advisor – an AI agent based on Gemini that merges Google Ads, Google Analytics, the Merchant Center, and the Google Marketing Platform into a single interface.

Mattress Discount in the Battle of the Online Giants

The German mattress market has been a tough nut to crack for years. Two dominant players have been controlling the business: Bett1.de and Emma – both with million-dollar budgets, Stiftung Warentest seals of approval, and TV commercials on all major channels. Any smaller online shop wanting to remain visible needs a different strategy. Matratzen Discount shows how it's done.

Google AI Performance Report in Search Console

Starting June 3, 2026, there will be a new section in Google Search Console: the Search Generative AI Performance Report. For the first time, it will be possible to track separately how often a website appears in AI-powered search results. Two years of flying blind – now there’s at least a cockpit window.

Google May 2026 Core Update

The May 2026 Core Update ran from May 21st to June 2nd, 2026—twelve days, officially completed according to the Google Search Status Dashboard. What at first glance looked like another routine rollout turned out to be one of the strongest updates in years. And this time, the pattern of losers has a name: AI Slop.

ChatGPT Ads: OpenAI's New Advertising Platform

On February 9, 2026, OpenAI launched paid advertising in ChatGPT – initially for US users of the Free and Go plans. Three months later, the platform is open to advertisers of all sizes. That's a big deal.

What is Meta Advantage+ all about?

Meta Advantage+ is Meta's AI-powered advertising suite that largely automates targeting, placements, and creative optimization on Facebook and Instagram. For businesses running social ads, this significantly changes campaign management – between what the system decides independently and what advertisers actively control.

Google I/O 2026: What Marketers Need to Know Now

Yesterday, Google at I/O 2026 showed where things are headed: away from classic search, towards AI systems that act independently. For marketers, this means rethinking. And quickly.

Google March 2026 Core Update: interpreting volatility correctly

The March 2026 Core Update has shaken up the SERP landscape in just four rollout weeks. Industry trackers reported the biggest swings in months - and those who reflexively rewrote texts and touched structures in the first few days are now likely to regret it. Cause and effect can only be separated if you first measure and then act.

AI Max: Control ads in AI mode and AI overviews

Google brings advertising into AI-supported search areas such as AI Overviews and tests ads in dialog-based AI Mode. If you want to appear there, you can align search campaigns with AI Max and set guidelines for text, landing pages and the brand environment.