How to set up Consent Mode v2 properly

Without a clean consent signal, you are missing conversions and audiences in Google Ads. Which mode suits you, how to set it up, and how to tell if the signals are coming through.

What ChatGPT means as a search engine for your visibility

The European Commission has officially classified ChatGPT as a very large online search engine, complete with all the reporting, auditing, and transparency obligations that this status entails. As a result, a set of rules that previously applied practically only to Google and Bing now applies to OpenAI with immediate effect. For marketers, this means one thing above all: visibility in AI search now carries its own distinct weight, officially confirmed by a European regulatory authority and no longer just claimed by agencies like us.

When Server-Side Tracking Is Really Worth It

For years, server-side tracking was considered the answer to the end of third-party cookies. That end has not materialized. What speaks in favor of the transition today, what it costs, and when it starts paying off.

google.com/goto Changes How Your Rankings Are Measured

Since the end of August, Google has been inserting an intermediary stop between the search result and the destination page. For searchers, the click remains the same; for SEO tools, the effort behind the scenes multiplies. Anyone measuring rankings pays the price in the form of longer waiting times.

LinkedIn Launches Creator Marketplace for B2B Brands

LinkedIn opens two new doors for B2B advertisers with the Creator Marketplace and BrandWorks. Both tools aim to bridge the gap between brand messaging and genuine credibility.

Google Ask Advisor in Day-to-Day Campaign Management

At Google Marketing Live on May 20, 2026, Google introduced a tool that fundamentally changes the daily work of ad management: Ask Advisor – an AI agent based on Gemini that merges Google Ads, Google Analytics, the Merchant Center, and the Google Marketing Platform into a single interface.

Mattress Discount in the Battle of the Online Giants

The German mattress market has been a tough nut to crack for years. Two dominant players have been controlling the business: Bett1.de and Emma – both with million-dollar budgets, Stiftung Warentest seals of approval, and TV commercials on all major channels. Any smaller online shop wanting to remain visible needs a different strategy. Matratzen Discount shows how it's done.

Google AI Performance Report in Search Console

Starting June 3, 2026, there will be a new section in Google Search Console: the Search Generative AI Performance Report. For the first time, it will be possible to track separately how often a website appears in AI-powered search results. Two years of flying blind – now there’s at least a cockpit window.

Google May 2026 Core Update

The May 2026 Core Update ran from May 21st to June 2nd, 2026—twelve days, officially completed according to the Google Search Status Dashboard. What at first glance looked like another routine rollout turned out to be one of the strongest updates in years. And this time, the pattern of losers has a name: AI Slop.

ChatGPT Ads: OpenAI's New Advertising Platform

On February 9, 2026, OpenAI launched paid advertising in ChatGPT – initially for US users of the Free and Go plans. Three months later, the platform is open to advertisers of all sizes. That's a big deal.