What is Meta Advantage+ all about?
Meta Advantage+ is Meta's AI-powered advertising suite that largely automates targeting, placements, and creative optimization on Facebook and Instagram. For businesses running social ads, this significantly changes campaign management – between what the system decides independently and what advertisers actively control.
Google I/O 2026: What Marketers Need to Know Now
Yesterday, Google at I/O 2026 showed where things are headed: away from classic search, towards AI systems that act independently. For marketers, this means rethinking. And quickly.
Google March 2026 Core Update: interpreting volatility correctly
The March 2026 Core Update has shaken up the SERP landscape in just four rollout weeks. Industry trackers reported the biggest swings in months - and those who reflexively rewrote texts and touched structures in the first few days are now likely to regret it. Cause and effect can only be separated if you first measure and then act.
AI Max: Control ads in AI mode and AI overviews
Google brings advertising into AI-supported search areas such as AI Overviews and tests ads in dialog-based AI Mode. If you want to appear there, you can align search campaigns with AI Max and set guidelines for text, landing pages and the brand environment.
Compensate for the decline in clicks: Content, data, trust
Visibility has long been a ranking problem. In 2025, it became a response surface problem: users consume results without clicking - while ad automation and regulation are changing everyday operations in parallel. In 2026, it will be decided who builds a process out of this new reality: measurable, controllable, repeatable.
What is AI visibility and why is it becoming increasingly important for SEO?
AI visibility refers to the ability of a brand to appear as a source in responses from systems such as ChatGPT, Perplexity or Gemini. This shifts a goal of classic SEO: it is not the click that counts, but the citable answer. Content depth, clean structure and machine-readable markup (schema), clear entities and robust authority signals according to E-E-A-T are crucial. The article shows how content, data structure and reputation are aligned in such a way that LLMs reliably recognize, extract and preferentially use them.
B2B online marketing: successful strategies for growth
Learn proven tips in B2B online marketing to increase leads and win customers in the long term. Optimize your marketing strategy now!
Top 7 market analysis methods 2025: strategies & tips
Discover the best market analysis methods for 2025. Use our strategies & practical examples to ensure your success. Learn more now!
Online marketing strategy: The ultimate guide
A successful online marketing strategy starts with business goals and ends with measurable success. This article shows how you can achieve sustainable results with a clear target group focus, a well thought-out channel mix, targeted SEO and data-driven measures. Practical examples and concrete instructions will help you take your strategy from plan to implementation.
Conversion rate optimization: strategies for measurable success
Conversion rate optimization (CRO) is no longer an insider tip, but a key success factor in digital marketing. If you want to get more out of your website traffic, there is no getting around data-driven optimization. Whether through A/B tests, heat maps or a smooth checkout - even small adjustments can have a big impact. However, CRO is not a one-off project, but an ongoing process that requires a deep understanding of user behavior, industry-specific benchmarks and mobile requirements. In this article, we show how companies can increase their conversion rate in a targeted manner, avoid typical mistakes and build sustainable competitive advantages.
