Compensate for the decline in clicks: Content, data, trust
Visibility has long been a ranking problem. In 2025, it became a response surface problem: users consume results without clicking - while ad automation and regulation are changing everyday operations in parallel. In 2026, it will be decided who builds a process out of this new reality: measurable, controllable, repeatable.
What is AI visibility and why is it becoming increasingly important for SEO?
AI visibility refers to the ability of a brand to appear as a source in responses from systems such as ChatGPT, Perplexity or Gemini. This shifts a goal of classic SEO: it is not the click that counts, but the citable answer. Content depth, clean structure and machine-readable markup (schema), clear entities and robust authority signals according to E-E-A-T are crucial. The article shows how content, data structure and reputation are aligned in such a way that LLMs reliably recognize, extract and preferentially use them.
B2B online marketing: successful strategies for growth
Learn proven tips in B2B online marketing to increase leads and win customers in the long term. Optimize your marketing strategy now!
Top 7 market analysis methods 2025: strategies & tips
Discover the best market analysis methods for 2025. Use our strategies & practical examples to ensure your success. Learn more now!
Online marketing strategy: The ultimate guide
A successful online marketing strategy starts with business goals and ends with measurable success. This article shows how you can achieve sustainable results with a clear target group focus, a well thought-out channel mix, targeted SEO and data-driven measures. Practical examples and concrete instructions will help you take your strategy from plan to implementation.
Conversion rate optimization: strategies for measurable success
Conversion rate optimization (CRO) is no longer an insider tip, but a key success factor in digital marketing. If you want to get more out of your website traffic, there is no getting around data-driven optimization. Whether through A/B tests, heat maps or a smooth checkout - even small adjustments can have a big impact. However, CRO is not a one-off project, but an ongoing process that requires a deep understanding of user behavior, industry-specific benchmarks and mobile requirements. In this article, we show how companies can increase their conversion rate in a targeted manner, avoid typical mistakes and build sustainable competitive advantages.
Authenticity in digital marketing: beyond buzzwords
We live in a time when content production is cheaper and faster than ever. The result: feeds full of slick images, interchangeable texts and brand voices that sound like an intern who has memorized a guide. The consumer notices. And they keep scrolling.
The art of storytelling in the digital age: how to strengthen brands with stories
Storytelling in marketing: Stories sell better than product features. But how do you tell stories differently on Instagram than on LinkedIn? And why do some stories work while others fall flat?
Social media algorithms: Friend or foe?
Social media algorithms: Friend or foe? Neither - they are tools. If you understand what makes Facebook, Instagram, TikTok and co. tick, you can get more reach. Find out how it works here.
Content marketing trends 2024: What's next?
AI, short videos, thought leadership - content marketing 2024 sounds like buzzword bingo. But it's not. Anyone who knows the figures knows that there is real substance here. Seven trends you should know about - with data to prove it.
