What started as a pilot project in 2022 is today one of the best-known nationwide campaigns in Switzerland concerning Breast cancer screening. Behind PINK CUBE are gynecologists, patient advocacy groups, scientists, and politicians with a common goal – and they are all working together. During the 2025 Roadshow, five women received cancer diagnoses and immediate treatments were initiated. We are joining our client PINK CUBE's call and are fortunate to be able to offer our support to the initiative. Funds are still needed for the 2026 Roadshow to travel through eleven cantons – and this is exactly where you come in.
What's behind PINK CUBE Test Your Breast
Initiated by MSD Merck Sharp & Dohme, under the patronage of EUROPA DONNA Switzerland and the Swiss Cancer League: PINK CUBE is a Multi-Stakeholder-Initiative that brings together medical expertise, patient advocacy groups, science, and politics. At its core is a mobile, brightly pink consultation room that will travel through cantons without organized care from May to October. Mammography screeningThe program tours. The goal: to bring information where structures are lacking – and to advocate politically for their widespread introduction.
The on-site offering is accessible and concrete. In the Cube, gynecologists are available for free clinical breast exams, explain risk factors, and demonstrate how to properly perform a breast self-exam. Outside, representatives from the Cancer League and EUROPA DONNA Switzerland provide information about support services and answer questions about breast cancer and early detection. Visitors can experience what a lump feels like on a palpation model. No bureaucracy, no costs.
The numbers on breast cancer
With around 6,800 new diagnoses per year, breast cancer is the most common cancer in women in Switzerland, according to the Cancer League. The chances of survival and the burden of therapies depend crucially on the stage at which the tumor is detected – those treated early have better chances of recovery and often undergo less invasive procedures.
Compounding the problem is the patchwork of provisions: While 15 cantons already offer organized mammography screening programs exempt from deductibles, eleven cantons have so far lacked corresponding structures. The Roadshow 2025 toured precisely through these cantons. How Euronews In a European comparison, Switzerland still has a lot of catching up to do with other countries in systematic screening – PINK CUBE is working on it.
What the Roadshow 2025 achieved
During 559 breast examinations as part of the PINK CUBE Roadshow 2025, abnormal findings were detected in 32 individuals. In five confirmed cases, this directly led to a cancer diagnosis and immediate treatment. Particularly impressive: one of the women had no palpable findings and followed the doctor's recommendation for a mammogram – where an early form of breast cancer was diagnosed. According to Press Portal gaben in der anonymen Datenerhebung 55 % der Befragten an, ihre Brust nicht regelmäßig abzutasten – und 31 % verzichten gänzlich auf Vorsorgeuntersuchungen. Diese Hausnummer zeigt, wie groß der Aufklärungsbedarf ist.
What visitors can expect at the PINK CUBE:
- Free breast self-examination by gynecologists
- Information on risk factors and possible signs of breast cancer
- Guide to Self-Examination and Introduction to BREAST EXAM App
- Information about the mammography procedure and the cantonal screening program
- Exchange with representatives of patient advocacy groups and the Cancer League
Politically, PINK CUBE has also gained momentum since 2022. Aargau will introduce an organized screening program starting in July 2026, Basel-Landschaft kicked off early 2026, and Lucerne, Glarus, Schaffhausen, Uri, and Zug have already decided to implement it. Political initiatives are underway in Nidwalden, Obwalden, Schwyz, and Zurich. Behind these developments are not coincidences, but years of advocacy and persuasion – in village squares and in front of government buildings alike.
How you will now support the 2026 Roadshow
So that the PINK CUBE can travel through eleven cantons again in 2026, the team has Crowdfunding on Local heroes Launched – Raiffeisen Switzerland's crowdfunding platform for non-profit projects. The platform works on a clear principle: the financing phase only starts when 100 people have marked the project as a fan. Becoming a fan costs nothing. It is nevertheless the crucial prerequisite for the campaign to enter the active phase at all.
The Call-to-action (CTA) This makes it one of the cheapest in the world – one click, zero cost, maximum impact. Becoming a fan signals to PINK CUBE that the 2026 roadshow is desired. After that, the opportunity to donate opens up: as much or as little as you want. Early detection saves lives – but only if it reaches people.
Become a fan now and make the PINK CUBE Roadshow 2026 possible: Local heroes
With your support, you enable:
- Free breast exams for women and men of all ages in eleven cantons
- Political commitment for comprehensive mammography screening programs in Switzerland
- Low-threshold access to early detection directly on-site – without waiting times, without registration
- Networking of science, medicine, politics, and the public on the topic of breast cancer
FAQs about the PINK CUBE Roadshow
What is the PINK CUBE Breast Test?
PINK CUBE Test Your Breast is a nationwide initiative to strengthen breast cancer early detection, initiated in 2022 by MSD Merck Sharp & Dohme under the patronage of EUROPA DONNA Switzerland and the Swiss Cancer League. A mobile, pink consultation room tours cantons without organized mammography screening programs annually, offering free consultations and clinical breast exams by gynecologists.
How does crowdfunding work on Lokalhelden?
The crowdfunding campaign on Lokalhelden only activates the funding phase once at least 100 people have marked the project as a fan. Becoming a fan is completely free – after that, donations can be made in any amount.
Who is the PINK CUBE intended for?
The offer is aimed at women and men of all age groups. Registration is not required, and admission is completely free.
Which cantons will the PINK CUBE Roadshow visit in 2026?
The Roadshow 2026 is planned for eleven Swiss cantons. The specific locations and dates will be published on the official Pink Cube Test Your Breast website (see image above).
What exactly happens in the PINK CUBE?
Visitors receive free breast examinations by gynecologists, information on risk factors and early detection, as well as an introduction to the BREAST TEST app for self-examination. They can also experience what a lump in the breast can feel like on a palpation model and learn about cantonal screening programs.
