Web design trends 2025: innovation and design
In 2025, companies will face the challenge of creating not only aesthetically pleasing, but also functionally convincing and user-centered web experiences. This article highlights the ten most important web design trends that will have a lasting impact on the digital appearance of brands - from immersive 3D interfaces and AI-driven personalization to sustainable design and hybrid navigation systems. Whether e-commerce, SMEs or agencies: anyone who wants to play an active role in shaping the digital future will find practical ideas here to optimize the user experience, stand out from the competition and be successful in the long term.
Accessibility will be mandatory for many companies from June 28, 2025 (BFSG)
Accessibility is more than just a social concern - it will become a legal requirement for many companies in Germany from 2025. When the Barrier-Free Accessibility Reinforcement Act (BFSG) comes into force, private providers will also have to make their products and services accessible for the first time. Whether websites, ATMs or customer service - the law affects numerous areas of everyday life and at the same time opens up new market opportunities. Companies that act early will not only benefit from legal certainty, but also from a better image, greater customer satisfaction and new target groups. In this article, we show what the BFSG means in concrete terms, which requirements must be met and how you can implement accessibility strategically and economically.
Mobile First: Adapting your SEO strategy for the mobile world
Mobile-first indexing: Google evaluates your website on the smartphone first. If you don't deliver here, you will slip down the rankings. Don't panic - we'll show you what's important.
PageSpeed as a ranking factor: myths, facts and best practices
There is a group of SEO enthusiasts that we affectionately refer to as “PageSpeed Freaks”. They are obsessed with the speed of their website and spend countless hours optimizing their loading time. But is PageSpeed really the panacea for SEO as it is often portrayed? The answer is: No. It's important, but it's not everything.
