Become a keyword king: How to find the best keywords for your blog
The path to becoming a keyword king begins with solid keyword research. If you understand what potential readers are actually looking for, you can create targeted content that is visible in the search results - and stays there. Suitable keywords are more than just search terms: they are the compass for relevant content and sustainable SEO success. If you want to become a keyword king, you need strategy, tools and the right feel for search intentions.
Backlink analysis: The path to the perfect link profile
Backlink analysis is an important part of any successful SEO strategy. It provides information about the quality and quantity of links that point to your website. These so-called backlinks act like recommendations from other websites and have a strong influence on how search engines rate your site. A good link profile with high-quality backlinks can significantly increase your visibility in the search results.
Building backlinks: Top strategies for your SEO
Backlinks are a decisive factor for sustainable SEO success. They serve as a sign of trust from other websites and show search engines such as Google that your content is relevant and of high quality. High-quality backlinks not only increase the authority of your site, but also significantly improve your ranking in the search results. You can find out how to build targeted backlinks in this article.
Local SEO: More visibility for your business
Local search engine optimization may sound technical - but it is crucial if you want customers to find your business locally. Whether it's a restaurant, craft business or service provider: if you are easily visible on Google in the area, you will be clicked on, contacted and visited more often. Many people simply search for the right offer „nearby“, especially on mobile devices. In this article, you will find out why local SEO is so important, what really matters and how you can significantly improve your local visibility with simple measures.
SEO for online stores: increase visibility & sales
We show you which levers really count - from the technical infrastructure and structured content to the user experience. This will strengthen your position in the digital competition and create the basis for sustainable growth.
Google Core Update March 2025 - What's behind it?
Google made another major tweak to its search algorithm in March 2025 - with noticeable consequences for many websites worldwide. The new core update brings significant changes to search results and sends a clear signal: The focus is now more than ever on high-quality, trustworthy content with real added value. Forums, automatically created content and sites without clear authorship are particularly affected - while specialized creators, niche experts and well-structured websites are visibly benefiting. In this overview, we summarize what exactly has changed, who the winners and losers are and how website operators should react now.
Effects of the Google Update 12/2024
The Google update of December 2024 has once again turned the SEO world upside down. In our blog article, we analyze the most important changes, their impact on websites and how companies can adapt their SEO strategies to continue ranking successfully.
AI Search Engine: A new era
With the rise of AI-powered search engines like ChatGPT Search, the way users search for information is changing. Instead of just displaying links, AI models provide structured answers directly - a change that poses new challenges for SEO strategies. But how does this development affect the visibility of websites? In our article, you can find out what role AI search engines will play in the future, how you can optimize your content and which measures are crucial to remain present in the search results.
SEO is not a one-off project: How to stay successful in the long term
If you set up SEO once and then put your hands in your lap, you lose. Not a dramatic formulation - that's simply the mechanics of the channel. Google updates its algorithm several times a year, competitors are constantly optimizing, and user behavior shifts. What ranks today will not necessarily still be at the top tomorrow.
Website relaunch and SEO - best practices
A website relaunch feels like moving house. New address, fresh design, everything tidied up - and then you're faced with empty boxes and wonder why suddenly no one can find the doorbell. Google feels the same way: if you don't hand over cleanly after a relaunch, you lose rankings that have cost you years.
