Become a keyword king: How to find the best keywords for your blog

How to become a keyword king: keyword research is your SEO foundation

Keywords are the search terms that users enter into Google to find information or products. In online marketing, they form the basis on which your content is found. Without systematic keyword research, you run the risk of your articles getting lost in the maelstrom of search results. Ahrefs explains: „The starting point for SEO is to understand what your target customers are looking for. When you find the right keywords, you address the specific questions and needs of your target audience. Are you ready to Keyword king to become one? In this article, we show beginners how to find the best keywords step by step and become the keyword king at the end of the day!

Why the „keyword king“ is currently on everyone's lips

Since the launch of the SEO contests 2025, where agencies try to get their website to the top of the Google search results for the keyword „Keywordkönig“, the term is at the heart of the German-speaking SEO community. We at CSW also use the competition to demonstrate our expertise in content creation, structure and visibility optimization - not with gimmicks, but with substance. Whoever really deserves the title of Keyword King not only demonstrates ranking skills, but also real added value.

What is a keyword anyway?

A keyword is the search term that users enter into search engines such as Google. In the SEO context, it refers to the exact topic or question for which your content should be found. Search engines match this term with website content and display suitable results. In this sense, Google uses so-called main keywords to classify your page in terms of content. It is therefore crucial to clearly define the focus keyword: It signals to Google and readers what your page is about. Whoever wants to be Keyword king must master precisely this principle - through targeted selection, strategic placement and consistent alignment of content with relevant search queries.

Difference between short-tail, long-tail and transactional keywords

Keyword types can be differentiated according to length and search intent - basic knowledge that everyone should know. Keyword king in order to optimally adapt content to the needs of users and the requirements of the search engine.

• Short-tail keywords: 1-2 words, very general (e.g. „shoes“). They have a high search volume and strong competition, but do not exactly meet the search intention. This often leads to few direct conversions because it is unclear what exactly the user wants.
• Long-tail keywords: Multi-part phrases (often 3-5 words), very specific (e.g. „red women's sports shoes size 39“). They have a significantly lower search volume, but lower competition and a clearer user intent. A user who enters this keyword usually knows exactly what they are looking for.
• Transactional keywords: These signal a clear intention to buy or act (e.g. „buy a laptop at a good price“). They often contain verbs such as Buy, order or prices and are usually at the lower end of the marketing funnel. Ahrefs sums it up like this: „Transactional... clear purchase intent (e.g. ‚buy shoes online‘).“ Such keywords are particularly suitable if you want to boost sales or conversions.

(SV = average monthly search volume; the values serve only as an example).

The best tools for a keyword king: comparison of free & paid options

If you take keyword research seriously and want to become a keyword king, there's no getting around professional tools. Here is an overview (including advantages and disadvantages):

Free tools such as the Google Keyword Planner and Trends are a good starting point. Paid tools (SEMrush, Ahrefs, SISTRIX) offer more in-depth data and analyses - their costs are worthwhile as soon as you want to rank seriously.

How to become a keyword king step by step - guide to perfect keyword research

If you want to earn the title of keyword king, you need more than just good content - you need a clear strategy, sound tools and a deep understanding of your target group's questions. The following steps will show you how to turn ideas into precise keywords - and content that ranks.

1. Narrow down the topic & collect seed keywords: First, think about which core topic or main question you want to answer. Collect initial ideas (e.g. from your niche, questions from customers, competitors or user forums). Basic terms (seed keywords) such as „fitness“, „coffee machine“, etc. are often suitable.
2. Clarify search intention: For each term, think about what users might mean behind it (informational, navigational or transactional intent). Use Google SERPs as a test: Enter your keyword and analyze the results (featured snippets, „users also ask“ box, top 10 texts). They show you which content Google prefers for this term. This will show you whether your idea needs to be informative (instructions, tips) or sales-oriented (product page, store).
3. Use the keyword tool: Enter your seed keywords in tools (e.g. Google Keyword Planner, AnswerThePublic, Ubersuggest). Collect suggestions for related keywords and long-tails. Pay attention to filters such as search volume, trend and competition: keywords with medium volume and low competition are often a good compromise.
4. Apply the question technique: Find specific question keywords by considering W questions. Many tools (e.g. Ahrefs Keyword Explorer) provide a „Questions“ category. This gives you keywords with question words («how, what, where...»). Ahrefs demonstrates this clearly: For the seed „computer chair“, the „Questions“ function lists „what is the best chair for computer work“ as an idea, for example. Such long-tail questions enable content that responds directly to search queries.
5. Deepen SERP analysis: For promising keywords, take a detailed look at the Google results now. Check whether content in article form, advice lists or store pages dominate. Note special features such as „People Also Ask“ boxes, knowledge panels or local results. These signals will help you to assess which content is really in demand.
6. Prioritize keywords: Evaluate your collected keywords according to search volume, competition and relevance. A high search volume with strong competition is difficult to win; a very low volume brings hardly any traffic. Ideally, you should choose keywords with solid target group relevance, some search volume (e.g. 100-1,000 searches/month) and manageable competition. Long-tail keywords are often worth their weight in gold here because they are more specific and offer better chances of high rankings.
7. Maintain keyword list: Keep a table or list with your keywords and the associated metrics (volume, competition, search intent). Update this list regularly: Google adjusts trends and seasonal fluctuations can be relevant. This way, you are always ready to optimize your content accordingly or plan new articles.

Those who internalize this process not only build content - but a foundation on which visibility, relevance and authority can develop sustainably. This is exactly how you grow from an SEO beginner to a real keyword king.

Make the difference like a keyword king: leave these mistakes behind you

A true keyword king not only recognizes the opportunities in the SEO world - he also avoids the pitfalls that cost many rankings. If you want to reign supreme, you need clarity, strategy and the willingness to learn from typical mistakes.

• Only focus on search volume: Beginners are often only attracted by the high volume of short-tail keywords. The mistake: they usually have a lot of competition and little significance. It is better to also focus on more specific long-tail keywords - they address niche needs and usually lead to more conversions.
• Ignore search intention: A keyword can have several meanings. If you overlook this, you may be missing the point. Therefore, check the SERP (top results and featured snippets) to see what the intention behind a term is. Does your content match the intention (informational vs. commercial)? This is the only way to avoid missing the actual user question.
• Unnatural „keyword stuffing“: Some people try to overload their texts with the focus keyword. However, Google penalizes this. Instead, concentrate on natural language and synonyms. Instead, write fluently for your readers and integrate keywords where they make sense.
• Use outdated or unsuitable tools: Not all tools provide up-to-date or relevant data for your market. Use recognized tools (see table above) and check information with several sources if necessary. This will help you avoid bad investments and surprise you with better results later on.
• Do not research keywords: Keywords change. Popular terms can rise or fall over the course of the year. Review your keyword list at least quarterly and adapt it to new trends or market changes.

Because if you want to be crowned keyword king, you not only have to climb the throne, but also avoid the pitfalls lurking in the shadows of the SERPs.

Cleverly integrating keywords into the blog - how a keyword king thinks when writing

Good keyword usage in the article is crucial - but always contextual and reader-friendly. Some rules of thumb:

• Headings, meta tags & images: The supreme disciplines: Place your main keyword in the title (H1) and, if possible, in a subheading (H2/H3). This way, Google immediately recognizes what it's about. For example: „Find the 10 best long-tail keywords“ instead of just „Long-tail keywords“.
• In the first paragraph: Include the keyword in the introduction, of course. Google and readers pay particular attention to the first few lines. Make the topic and keyword clear right away.
• Distribute evenly in the text: Mention the main keyword 2-3 more times in the body text - but only if it fits organically. Use synonyms and related terms (LSI keywords) to Keyword stuffing to avoid. An example: For the keyword „keyword research“, you could also use „find search terms“ or „keyword analysis“ in the text.
• Meta tags and images: Don't forget the meta title and meta description of your post - ideally, the main keyword should also be included here. You can also place keywords in the alt text of images to give Google further clues.
• Reader guidance before keyword density: Write for people first. Readers should have added value. A common recommendation is about 1-2 % keyword density, but the reading flow and a meaningful structure are always more important. Google rewards high-quality content.

If you want to establish yourself as a keyword king, don't just think about rankings - think about relevance, consistency and the needs of your target group. This is the only way to create SEO with substance.

In short: Use keywords to make it clear to your reader (and Google) what it's about - but do it as naturally as possible. Good placement in headlines, text and meta data ensures maximum effect. This is how you build your Keyword crown - with relevance, structure and a feel for real user questions.

Mini sample case: How a long-tail keyword brought 1,000 clicks per month

A concrete example shows the power of a longtail: we spent a long time searching for a niche on one of our smaller blogs. We came across the keyword „buy handmade leather shoes online“. With only around 50 search queries per month (Germany), it seemed unattractive at first glance. But precisely because it was specific, we were able to rank at number 1 in a short time. After three months, the article was generating around 1,000 organic clicks per month - more than many general keywords in the same topic. The key: a unique, detailed guide that precisely addresses the purchase intent struck a chord with searchers.

This mini-case shows: Even low-volume keywords can deliver a lot of traffic if they exactly match the search intention and are answered convincingly in terms of content.

And before the chapter closes: an entry from the chronicles of the keyword king...

The rise of the keyword king - a parable of visibility

In a digital realm that is not made up of cities, but of SERPs a king reigned whose crown was forged not from gold, but from relevance. He was called the keyword king - ruler of terms, steward of visibility.

He was not a tyrant who ruled the land with keyword stuffing, but a wise strategist who knew that power lies not in accumulation, but in placement. His keywords were not weapons, but signposts - embedded in content that really meant something to people.

The search intention was his compass needle. Instead of just looking at search volumes, he listened to the questions of his people. With tools like the Google Search Console and the cards from the oracle called RankBrain, he analyzed how people searched, thought and clicked.

He drew keyword clusters like provinces on a large map:
The short tails as a banner above his gates,
the longtails as secret paths through the forest of questions,
the transactional keywords as coins in the retail marketplace.

In the catacombs of his castle lay Meta Title, Meta Description and Canonical tags, neatly sorted. There he forged landing pages, optimized according to the rules of the Mobile-First age. Each side was built in such a way that even the strictest guardian of speed - Page Speed - let them pass.

He strengthened the internal linking, He connected content like old trade routes and left no dead ends behind. Where others only linked, he built relationships. This is how the Linkjuice through its realm - from the strongest towers to the furthest corners of its contents.

His greatest enemy was the shadow: Duplicate content, Keyword cannibalization, weak alt tags. But through clever Crawling, structured data and precise indexing, he kept the realm pure and healthy.

His goal was not just 1st place - it was the Organic Traffic, who stayed.
Not the click, but the solution.
Not the ranking, but the effect.

And so he rose, not through trickery, but through tactics.
Not through noise, but through structure.
Not through vanity, but through genuine added value.

This is how he became Keyword king - Ruler over visibility, crowned by intention.

But the rise of the Keyword kings was not only the work of precise planning - it was also the result of a consistent journey. No conquest without a map, no empire without structure: with a clear SEO strategy as a map, a journey through metrics, markets and user needs, he set standards. The throne was not a place of vanity, but the result of stable technology, clean content and a consistent focus on meaning and substance. While others struggled in the fog of invisibility, he grew his fame through quality. Stability instead of showmanship, strength instead of volume - and so he ruled an empire that not only won rankings, but trust, attention and long-term impact.

Crown yourself the keyword king and get your content on page 1

Systematic keyword research is the be-all and end-all for any successful blog. You have learned what keywords are, how short, long and transactional keywords differ and which tools are available to you. With a clear step-by-step method (brainstorming, tools, SERP analysis, prioritization), you are well equipped to find relevant keywords on your own and incorporate them into your articles. Avoid typical mistakes such as flying blind with search intent or unnaturally overloading with keywords. The decisive factor is always: write content that offers real value - the right keywords are your compass. If you keep all this in mind, nothing will stand in the way of you being crowned keyword king.

Are you interested in professional support for your SEO strategy and on your way to becoming a keyword king? Find out more on our SEO performance page. There we explain how we can increase your visibility and reach with data-based analyses and targeted content marketing - without any idle time.

FAQ for aspiring keyword kings - the most frequently asked questions about keyword research

What is a keyword king and what is it all about?

The keyword „Keywordkönig“ was published as an optimization goal within the SEO Contest 2025 by Agenturtipp.de. Agencies can take part in this competition - whoever manages to rank first in the search results for the keyword Keywordkönig within 4 weeks wins the contest.

What are long-tail keywords?

Longer and very specific keyword phrases, usually consisting of three or more words. They have a comparatively low search volume, but meet the exact intention of the searcher. Example: Instead of „running shoes“ („head“ keyword), a longtail would be „red women's running shoes size 39“. Longtails attract less traffic, but this traffic is often more willing to buy and easier to reach. If you want to reign as keyword king in the long term, you should focus on such precise terms - because they are the foundation for sustainable visibility with relevance.

How do I find good keywords?

Start with brainstorming (topics, target group, questions) and use keyword tools. Enter seed keywords in Google or tools such as the Keyword Planner and collect related terms. Also analyze Google itself: Look at the search results to see which headings, snippets and „users also ask“ boxes appear. This will help you recognize which questions are really being asked. Tools such as AnswerThePublic or Ahrefs can even automatically generate question keywords (e.g. „what is the best chair for computer work“ to „computer chair“). In the end, you select keywords that fit your topic, have a good search volume and match the search intent of your readers. A true keyword king not only recognizes relevant terms - he understands which of them offer the greatest strategic leverage for visibility and user retention.

What tools do I need for the research?

Free tools are enough to get you started: The Google Keyword Planner is even free to use and provides important key figures and keyword ideas. Google Trends shows you seasonal fluctuations. Other free tools are AnswerThePublic and Ubersuggest (limited free use). Ahrefs, SEMrush and SISTRIX offer even more detailed data, competitive analyses and search intent insights for a fee. Beginners can start at no cost; those who work professionally will benefit from the premium tools in the long term. After all, anyone aiming for the title of keyword king not only needs a feel for content - they also need the right tools to turn data into real decisions.

When should I update my keywords?

Keyword markets are constantly changing: Trends shift, new terms emerge. Ideally, review your keyword research every few months. Use seasonality (e.g. for winter sports topics in the fall) and keep an eye out for new search queries that match your offering. Regular monitoring (e.g. via Google Search Console) also shows you which keywords are already bringing you traffic and where there is still potential. This keeps you up to date and allows you to flexibly adapt your content strategy. A true keyword king not only watches over his content - he regularly reviews his empire, discovers new paths and strengthens his visibility through constant analysis and adaptation.

Sources & further links

Google Sites:  SEO CONTEST launched

Heise RegioConcept: Keyword - definition, types & application

Ahrefs Blog: SEO: The complete guide for beginners

Seocracy: Keywords explained quickly & simply

Ahrefs Blog: How to carry out keyword research for SEO

Google: Google Keyword Planner