SEO in the context of ChatGPT & Perplexity: How content is found
SEO for ChatGPT is about preparing web content in such a way that AI systems like ChatGPT use it as a trustworthy source of information. Instead of just optimizing for keywords for Google searches as before, the focus is on providing clear, precise and clearly structured answers. The aim is for these to appear directly in the AI's dialogs.
ChatGPT-5: The next step in AI development?
It's official as of August 7, 2025: OpenAI has released ChatGPT-5. According to the company, the new model should not only work faster and more precisely, but also simplify operation and expand creative possibilities. Particular emphasis was placed on the automatic model selection, in which the system automatically switches between different modes depending on the type of request. However, it is precisely this point that is already causing lively debate in the community. Critics question whether the selection really always strikes the optimum balance between speed and depth - and see a clear need for fine-tuning here.
In addition to the further development of content, OpenAI promises improved security, enhanced multimodality and more precise control of tonality and style. This combination should position ChatGPT not only as a creative tool, but also as a reliable partner for analysis, research and content creation.
AI in marketing: how your company can really benefit
Artificial intelligence in marketing sounds like the future - but it has long been the present. Whether automated product recommendations, intelligent chatbots or personalized advertising: companies that use AI in a targeted manner make measurable gains in efficiency and customer proximity. In digital marketing in particular, AI opens up new opportunities to reach customers with the right content at the right time. In this article, you will learn how AI works in marketing, what opportunities it offers and how you can get started successfully, even with small steps.
AI in German Companies – The Current Status
Around 20 %of German companies are already using artificial intelligence – an increase of eight percentage points within a year, as Destatis shows for November 2024. Among large companies with 250 or more employees, the rate is 48 %, among medium-sized businesses it is 28 %, and among small companies with 10 to 50 employees it is 15 % . The picture is clearly staggered by company size – and the movement is in one direction.
AI Search Engine: A new era
With the rise of AI-powered search engines like ChatGPT Search, the way users search for information is changing. Instead of just displaying links, AI models provide structured answers directly - a change that poses new challenges for SEO strategies. But how does this development affect the visibility of websites? In our article, you can find out what role AI search engines will play in the future, how you can optimize your content and which measures are crucial to remain present in the search results.
WOW! The hottest AI tools of 2024
The market for AI-based content tools has grown so quickly in recent years that even experienced marketers can barely keep track of it all. New releases every day, new promises every week. And you're right in the middle of it all - with specific projects, real deadlines and a budget that doesn't scale at will.
Google and artificial intelligence: The role of AI-generated content in search engine rankings
The question „Does Google penalize AI texts?“ has been asked so often that it sounds like an AI output itself. And the answer - at least officially - has been clear for some time. It is not the origin of the text that determines the ranking, but its usefulness. What this means in practice, what pitfalls still lurk and why E-E-A-T is more important than ever.
