Ready for the future?
1999
The beginning of a passion
The year is 1999 and in a small German town near the Ruhr area, the 7-year-old son of an early Apple reseller and printing specialist receives his first personal computer as a gift: the Macintosh Performa - one of the first all-in-one desktop computers on the market. It was the beginning of a burning passion. While his classmates spent their afternoons playing games, from then on he invested every free minute in the fascinating - at that time still very rudimentary - digital world. Just two years later, even before the birth of Facebook & Instagram, his first own chat room „Sj29-Chat.de“ went online.
2001
A static digital world
He quickly recognized the potential that the Internet already had back then - the first steps in HTML, CSS & Javascript were therefore a logical consequence. The first important life lesson was learned: if you are passionate about something, you learn and adapt quickly. Unaware of the rapid development that was to follow with the digital revolution, a deep understanding of the functionalities and technologies of the early Internet grew. The construction of static, 4-sided websites, without dynamics and scripting languages, with flashing GIFs and normal buttons instead of „call to action“ buttons was the order of the day from then on.
2003
Web 2.0 & Make it Pop!
While only real nerds got lost „online“ back then, the Internet became more and more available thanks to affordable home computers, marking the start of the „participatory web“, in which the user was not just a consumer, but increasingly a prosumer. Whether it was forums, chat applications such as ICQ, blogs or the first social media platforms such as Schüler-/Studi-VZ: the Internet had long since become a place for communication and information exchange. Graphically, too, a rapid development of web design trends began: everything was glossy, everything had drop shadows, everything was shiny - Make It Pop! was the motto.
The Google Money Making Machine
The Internet was growing rapidly and unstoppably - but how could users find what they were looking for? The solution to this problem was provided by Google, which would later become one of the most valuable companies in the world. The Internet became a money-making machine that allowed you to reach your target group anywhere, anytime and around the clock. And Christopher? Accompanied every development of the Internet with unbroken fascination and passion day after day.
2011
The birth of CSW
Against his parents' advice and with limited resources, Christopher founded CSW at the age of 18. Starting out as a pure web design service provider, CSW has since developed into a consistent player on the digital market.
2012
Between nerd & superstar
Young, musical, adventurous - and perhaps a little crazy. Alongside the digital world, a second heart beats in Christopher's chest: music. And so a vacation mood ultimately led to 12th place on Deutschland sucht den Superstar. With many impressions, experiences and insights behind the scenes of a large media company, he headed back home in the Golf 3. Mission: to set up and develop the newly founded company.
2015
Social media &
Big data
A new era began with the rise of Facebook & Co. Social media platforms increasingly became the central point of contact for communication, information and entertainment. But that's not all: they also offered completely new advertising opportunities. Targeting now made it possible to reach specific target groups and place messages in a customized way. At the same time, search engine advertising continued to develop and became increasingly sophisticated. With the help of big data and extensive analysis options, it was now possible to better understand user behavior and adapt strategies accordingly. For Christopher, it was a logical consequence to include digital marketing in CSW's service portfolio. He recognized the potential of these new tools and was determined to make them work for his clients.
2023
The next revolution
The next big revolution was the introduction of Chat GPT and the increasing influence of artificial intelligence. When Chat GPT came onto the market, Christopher was immediately fascinated. He spent whole nights trying out the possibilities for increasing efficiency. He was impressed by how much this technology could help in programming. Artificial intelligence was able to automate complex tasks and save valuable time. Christopher was one of the early adopters of this technology and quickly integrated it into his work processes. He recognized its enormous potential and was determined to use it to optimize his clients' digital strategies.
