{"id":43160,"date":"2026-06-16T16:35:09","date_gmt":"2026-06-16T14:35:09","guid":{"rendered":"https:\/\/csw.agency\/?p=43160"},"modified":"2026-06-16T16:35:09","modified_gmt":"2026-06-16T14:35:09","slug":"google-ai-performance","status":"publish","type":"post","link":"https:\/\/csw.agency\/en\/google-ai-performance\/","title":{"rendered":"Google AI Performance Report in Search Console"},"content":{"rendered":"<p>Whether one's own page is <a href=\"https:\/\/csw.agency\/en\/glossar\/ai-overviews-google\/\">AI Overviews (Google SGE)<\/a> or in the <em>AI Mode<\/em> This was previously only verifiable through third-party tools or manual spot checks. The new report changes this - at least partially. We'll clarify what it delivers, what's still to come, and what this means for your SEO strategy here.<\/p>\n<h2>What the new report specifically shows<\/h2>\n<p>With this update, Google is separating AI visibility from the classic organic performance report for the first time. The new section will appear as a standalone section in Search Console and will provide data starting May 18, 2026 \u2013 older historical data will not be available. According to the official <a href=\"https:\/\/developers.google.com\/search\/blog\/2026\/06\/gen-ai-performance-reports\" target=\"_blank\" rel=\"noopener\">Google Search Central Blog<\/a> Dated June 3, 2026, the report covers two <em>Surfaces<\/em> From: Generative AI Features in Google Search (specifically <em>AI Overviews<\/em> and <em>AI Mode<\/em>) as well as generative AI features in <em>Discover<\/em>.<\/p>\n<p>Please note: The data is not being collected anew; it was already included in the general performance report\u2014and remains there. The new report provides a separate, clearer view. This is important because it does not change your previous overall figures.<\/p>\n<h2>Available metrics at a glance<\/h2>\n<p>Before you start searching in Search Console: The report is currently only available to a limited group of UK website operators \u2013 a global rollout is planned, but Google has not yet provided a date. For DACH websites, the report is therefore still on hold. The following metrics are available for the first test group:<\/p>\n<ul>\n<li><strong>Impressions:<\/strong> How often URLs from your website were displayed to users within AI features<\/li>\n<li><strong>Pages:<\/strong> What specific URLs appear in AI responses<\/li>\n<li><strong>Countries<\/strong> Geographic Breakdown of AI Visibility<\/li>\n<li><strong>Devices:<\/strong> Desktop vs. Mobile \u2013 available exclusively for the Search Report, not for Discover<\/li>\n<li><strong>Time line:<\/strong> Hourly, daily, weekly, and monthly granularity<\/li>\n<li><strong>Click data:<\/strong> More details to follow at a later date; Google has announced additional metrics, but no specific date has been set yet<\/li>\n<\/ul>\n<h2>Control over your AI visibility<\/h2>\n<p>Alongside the report, Google is introducing a toggle that allows website owners to hide their content from AI features\u2014including AI Overviews, AI Mode, and generative Discover features. Those who enable this toggle will appear as a linked source in AI responses. According to Google, traditional organic rankings remain unaffected by this.<\/p>\n<p>This oversight function was established in response to regulatory pressure: The British <em>Competition and Markets Authority<\/em> Google has, as part of the <em>Digital Markets, Competition and Consumers Act<\/em> Required to implement such publisher controls in 2024\u2014a global first for search engines. For most companies, enabling the toggle means sacrificing growing visibility. According to <a href=\"https:\/\/www.searchenginejournal.com\/google-tests-dedicated-ai-search-reports-in-search-console\/577793\/\" target=\"_blank\" rel=\"noopener\">Search Engine Journal<\/a> an ever-increasing share of the search surface. An exception may be purely click-dependent publisher models, where AI answers consume content without delivering traffic.<\/p>\n<h2>The Report in SEO Practice<\/h2>\n<p>Whoever has so far <a href=\"https:\/\/csw.agency\/en\/glossar\/ai-search-optimization\/\">AI Search Optimization<\/a> had little way of directly measuring the success of these measures. That is changing now\u2014even if the report does not yet provide a complete answer. Practical applications:<\/p>\n<ul>\n<li><strong>Identify pages with AI visibility<\/strong> You see which URLs already appear in AI responses \u2013 and can check what these contents have in common<\/li>\n<li><strong>Identifying white spots:<\/strong> Pages with strong organic performance but low AI impressions are candidates for content optimization<\/li>\n<li><strong>Segment by device and country:<\/strong> Especially for international websites, the country dimension provides AI-specific insights for the first time<\/li>\n<li><strong>Observe developments over time:<\/strong> The hourly granularity helps track the impact of content changes or core updates on AI visibility<\/li>\n<li><strong>Establish a baseline:<\/strong> Those who start tracking today can directly classify later click data as soon as Google provides it.<\/li>\n<\/ul>\n<p>How the <a href=\"https:\/\/csw.agency\/en\/google-ai-mode\/\">Google AI Mode<\/a> We have already described how search behavior and content requirements are fundamentally shifting. The new report gives you the measurement tool for this.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-43163\" src=\"https:\/\/csw.agency\/wp-content\/uploads\/generative-ai-features-performance-report.jpeg\" alt=\"\" width=\"1131\" height=\"867\" srcset=\"https:\/\/csw.agency\/wp-content\/uploads\/generative-ai-features-performance-report.jpeg 2048w, https:\/\/csw.agency\/wp-content\/uploads\/generative-ai-features-performance-report-300x230.jpeg 300w, https:\/\/csw.agency\/wp-content\/uploads\/generative-ai-features-performance-report-1024x786.jpeg 1024w, https:\/\/csw.agency\/wp-content\/uploads\/generative-ai-features-performance-report-768x589.jpeg 768w, https:\/\/csw.agency\/wp-content\/uploads\/generative-ai-features-performance-report-1536x1178.jpeg 1536w, https:\/\/csw.agency\/wp-content\/uploads\/generative-ai-features-performance-report-16x12.jpeg 16w\" sizes=\"auto, (max-width: 1131px) 100vw, 1131px\" \/><\/p>\n<h2>Starting now is worth it<\/h2>\n<p>Impression data without click numbers sounds like half a cake \u2013 and honestly, it is. An impression in an AI overview says nothing about whether a user actually clicked on your URL. Parallel checks in <em>Google Analytics 4<\/em> remain therefore essential for categorizing traffic. According <a href=\"https:\/\/searchengineland.com\/google-search-console-ai-performance-reports-and-controls-to-block-your-content-in-ai-responses-479298\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a> Google plans to provide additional metrics in the future\u2014until then, the report is a first, but meaningful step.<\/p>\n<p>It's still worth using the starting point. Those who set a baseline today, mark pages with AI visibility, and annotate changes will start with a clear information advantage once the complete data follows. Those who don't see the report in Search Console yet should simply stay tuned: the global rollout is in progress.<\/p>\n<h2>FAQs about the Google AI Performance Report<\/h2>\n<h3>What is the Google AI Performance Report?<\/h3>\n<p>The Google AI Performance Report is a new, standalone report within Google Search Console that, as of June 3, 2026, separately displays impression data from generative AI features \u2013 distinct from the classic organic performance report. It captures visibility in AI Overviews, AI Mode, and generative Discover features.<\/p>\n<h3>What metrics does the report currently provide?<\/h3>\n<p>The report shows impressions of your URLs within AI features, broken down by pages, countries, devices, and time. Google has announced click data for a later version, without providing a specific release date.<\/p>\n<h3>Who currently has access to the new report?<\/h3>\n<p>The report was rolled out to a limited group of UK website operators on June 3, 2026. A global rollout is planned, but there is no specific date yet. The report is currently still pending for DACH websites.<\/p>\n<h3>What does the opt-out toggle do?<\/h3>\n<p>With the toggle, website operators can hide their content from AI Overviews, AI Mode, and generative Discover features. Classic organic rankings remain unaffected. Google introduced the feature under pressure from the UK's Competition and Markets Authority.<\/p>\n<h3>Will my previous performance data change with the new report?<\/h3>\n<p>No. Google has confirmed that AI impressions were already included in the general Performance report. The new report creates a separate view \u2013 your previous total numbers will remain unchanged.<\/p>","protected":false},"excerpt":{"rendered":"<p>Starting June 3, 2026, there will be a new section in Google Search Console: the Search Generative AI Performance Report. For the first time, it will be possible to track separately how often a website appears in AI-powered search results. Two years of flying blind \u2013 now there\u2019s at least a cockpit window.<\/p>","protected":false},"author":10,"featured_media":43162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[10,23],"tags":[],"class_list":["post-43160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-kuenstliche-intelligenz"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google AI Performance Report in der Search Console &#187; CSW.AGENCY<\/title>\n<meta name=\"description\" content=\"Was der neue Google AI Performance Report separat ausweist \u2013 und was noch folgt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csw.agency\/en\/google-ai-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google AI Performance Report in der Search Console\" \/>\n<meta property=\"og:description\" content=\"Was der neue Google AI Performance Report separat ausweist \u2013 und was noch folgt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/csw.agency\/en\/google-ai-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"CSW.AGENCY\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-16T14:35:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/csw.agency\/wp-content\/uploads\/shutterstock_2370309503.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"reynders\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"reynders\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google AI Performance Report in der Search Console &#187; 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