{"id":30142,"date":"2024-08-30T18:01:39","date_gmt":"2024-08-30T16:01:39","guid":{"rendered":"https:\/\/csw.agency\/?p=30142"},"modified":"2026-02-26T11:25:22","modified_gmt":"2026-02-26T10:25:22","slug":"website-relaunch-und-seo-best-practices","status":"publish","type":"post","link":"https:\/\/csw.agency\/en\/website-relaunch-and-seo-best-practices\/","title":{"rendered":"Website relaunch and SEO - best practices"},"content":{"rendered":"A website relaunch feels like moving house. New address, fresh design, everything tidied up - and then you're faced with empty boxes and wonder why suddenly no one can find the doorbell. Google feels the same way: if you don't hand over cleanly after a relaunch, you lose rankings that have cost you years. Here is an overview of what you need to do to ensure that Google notices your move smoothly.\r\n

The most common relaunch mistake<\/h2>\r\nNew URLs, old problem. Anyone who simply gets started after a relaunch without 301 redirects<\/em> to set up, gives away years of built up Linkjuice<\/a>\u00a0\u2013 das ist der SEO-Wert, den externe Links auf eure Seiten \u00fcbertragen. Ohne Weiterleitung landet dieser Wert im Nichts. Google sieht die alte URL als tot und die neue als unbekannt. Kein guter Start.\r\n\r\nEine 301 forwarding<\/em> signals search engines: This page has moved permanently. The entire SEO value is transferred to the new URL. Before the relaunch, a complete list of all old URLs and their new equivalents should therefore be created - and every single redirect set up on the server.\r\n

What many forget: Pictures<\/h3>\r\nImages that rank well in Google Image Search or are frequently linked to via their direct URL lose their value if they simply disappear. For image URLs, too, the 301 forwarding<\/em> to the new path structure. Sounds small - but it makes a difference, especially for content-heavy pages.\r\n

Google Search Console: mandatory, not optional<\/h3>\r\nAfter the relaunch, Google needs to know the new structure. Therefore there is the Google Search Console<\/a>. Two measures are central to this: Firstly, the updated Sitemap<\/em> It contains all the new URLs and helps Google to systematically recognize the page. crawl<\/a>. Secondly, the URL Inspection Tool<\/em> to manually trigger important pages for indexing. Google has now removed the \u201eURL change report\u201c that was previously used. discontinued<\/a> - the URL Inspection Tool<\/em> is the current path.\r\n

Before the relaunch: SEO audit is not a luxury<\/h2>\r\nIf you don't know which pages are currently ranking well, you risk changing or deleting them in the relaunch. A SEO audit<\/strong><\/em> before the start shows which URLs, contents and Backlinks<\/em> erhaltenswert sind. Das ist keine Flei\u00dfaufgabe \u2013 das ist Schadensvorsorge.\r\n\r\nZur Content migration<\/em> also includes: All pages with relevant Backlinks<\/em> or good rankings must be transferred in full in terms of content. Missing content after the relaunch is a common reason for sudden ranking losses.\r\n

Internal linking and technical basis<\/h3>\r\nThe internal linking<\/em> must be adapted to the new URL structure. References to old URLs that are now redirected are not fatal - but every unnecessary redirect chain costs Crawling budget<\/em> und Ladezeit. Direkte Links auf die neuen URLs sind sauberer.\r\n\r\nTechnisch gilt nach dem Relaunch: Loading times<\/strong> check, mobile optimization<\/strong> ensure and Schema markup<\/strong><\/em> correctly. Since the Core Web Vitals<\/em> flow User experience signals<\/a> directly into the ranking. A slow site will not be treated graciously after a relaunch.\r\n

Monitoring from day 1<\/h3>\r\nGoogle Analytics<\/strong><\/em> and the Google Search Console<\/strong><\/em> should be actively monitored immediately after the go-live. Ranking losses, Crawl error<\/em> oder fehlende Indexierungen zeigen sich oft innerhalb der ersten zwei bis vier Wochen. Wer fr\u00fch reagiert, begrenzt den Schaden. Wer wartet, erkl\u00e4rt sich sp\u00e4ter den Absturz.\r\n\r\nUnd ja: Externe Partner, die auf eure Seite verlinken, sollten \u00fcber ge\u00e4nderte URLs informiert werden \u2013 damit sie ihre Links aktualisieren k\u00f6nnen. Das klingt nach Mehraufwand. Ist es auch. Aber ein verlorener starker Backlink<\/a> hurts more.\r\n

FAQs on website relaunch and SEO<\/h2>\r\n

Does a website relaunch automatically cause you to lose rankings?<\/h3>\r\nNot automatically - but without clean 301 redirects<\/em> and an updated Sitemap<\/em> a temporary loss of ranking is likely. With the right preparation, this can be kept to a minimum.\r\n

What is a 301 redirect and why is it important for a relaunch?<\/h3>\r\nOne 301 forwarding<\/em> tells Google that a URL has moved permanently. The entire Link Juice<\/em> - i.e. the SEO value of external links - is transferred to the new URL. Without it, the old page is considered deleted.\r\n

Do I have to resubmit the sitemap after a relaunch?<\/h3>\r\nYes, the updated Sitemap<\/em> with all new URLs should be added directly after the launch in the Google Search Console<\/strong><\/em> so that Google can systematically implement the new structure. crawl<\/em> can.\r\n

How long does it take for Google to fully process the relaunch?<\/h3>\r\nThis depends on the page size and the Crawling budget<\/em> from. Smaller sites can be fully re-indexed within days, larger domains take several weeks. Monitoring via the Google Search Console<\/strong><\/em> shows the progress.\r\n

What happens to images during the relaunch?<\/h3>\r\nImages that rank in Google Image Search or are linked to via their URL should also be linked via 301 forwarding<\/em> be redirected to the new image URLs - otherwise they will lose their SEO value and their findability in the image search.\r\n\r\n","protected":false},"excerpt":{"rendered":"

A website relaunch feels like moving house. New address, fresh design, everything tidied up - and then you're faced with empty boxes and wonder why suddenly no one can find the doorbell. Google feels the same way: if you don't hand over cleanly after a relaunch, you lose rankings that have cost you years.<\/p>","protected":false},"author":1,"featured_media":30143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[18],"tags":[],"class_list":["post-30142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\nWebsite Relaunch und SEO - Best Practices » CSW.AGENCY<\/title>\n<meta name=\"description\" content=\"Wir wissen, dass ein Relaunch auch Risiken f\u00fcr bestehende SEO-Rankings birgt \u2013 wie Sie einen Rankingabfall vermeiden erfahren Sie in diesem Artikel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csw.agency\/en\/website-relaunch-and-seo-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website Relaunch & SEO: Ihre besten Tipps\" \/>\n<meta property=\"og:description\" content=\"Optimieren Sie Ihren Relaunch und sichern Sie Ihre Rankings. 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