{"id":40910,"date":"2025-10-23T13:24:46","date_gmt":"2025-10-23T11:24:46","guid":{"rendered":"https:\/\/csw.agency\/glossar\/ppc-pay-per-click\/"},"modified":"2025-10-23T13:28:18","modified_gmt":"2025-10-23T11:28:18","slug":"ppc-pay-per-click","status":"publish","type":"glossar","link":"https:\/\/csw.agency\/en\/glossar\/ppc-pay-per-click\/","title":{"rendered":"PPC (pay-per-click)"},"content":{"rendered":"

PPC, short for pay-per-click, is a billing model in the Online marketing<\/a>, where advertisers pay a fee as soon as a user clicks on their ad. It is one of the most common forms of Search engine advertising (SEA)<\/a> and a central component of many digital marketing strategies<\/a>. The primary goal of PPC is to drive qualified traffic to a website in order to achieve defined Conversions<\/a>, such as a purchase, a registration or a contact request.<\/p>\n

How does pay-per-click work?<\/h2>\n

The basic principle of PPC is based on an auction model, especially with search engines such as Google or Microsoft Advertising. When a user enters a search query, advertisers whose Keywords<\/a> match the search query for the placement of their ads. The successful bidder receives a top place in the Search results<\/a> or on partner sites. The actual fees to be paid Cost per click (CPC)<\/a> depend on various factors, including the Intensity of competition<\/a> of the keyword, the quality of the ad and the Landing page<\/a> and the advertiser's maximum bid.<\/p>\n

PPC campaigns require continuous monitoring and optimization. This includes the selection of relevant Keywords<\/a>, The key is to create appealing ad texts, define the target group and set a budget. Through precise targeting, advertisers can ensure that their ads are presented to the right users at the right time.<\/p>\n

Advantages of PPC advertising<\/h2>\n

PPC offers advertisers a number of significant advantages:<\/p>\n